Mobile Credit Card Processing: 4 Benefits to Talk Up When Selling to Merchants
If you’ve visited a store or restaurant that uses mobile credit card processors, how would you describe your experience? Chances are you’d say the check-out process was faster and more convenient for you.
Today’s businesses (big and small) are investing in mobile credit card processing because they provide many benefits like an easier, more positive customer experience. As an ISO agent, you’ll want to know why businesses love mobile credit card processing, so you can more easily discuss it with merchants.
Let’s take a look at four big benefits of mobile credit card processors that you can use as talking points when working with merchants!
1. A Smooth Customer Experience
By 2019, the number of mobile phone users is expected to hit above five billion – and for good reason! Smartphones allow people to easily interact with friends and family, shop online and even pay in stores with just a click of a button.
Bottom line? Consumers have come to expect convenience and instant gratification, and long check-out lines can actually drive business away. With mobile credit card processing, merchants can satisfy consumer needs by providing a more positive, expedited checkout experience that beats what competitors are able to offer.
2. Greater Sales
At the end of the day, the top priority is revenue growth. Merchants absolutely need to see that what they invest in will positively impact their bottom line. Luckily, mobile credit card processing does just that.
Besides being able to provide that faster customer experience consumers want, mobile credit card processors give merchants the ability to accept more payment types. Merchants are also able to expand their business to new venues (trade shows, farmer’s markets, etc.) thanks to the flexibility mobile credit card processing provides.
3. Reduced Operations Costs
Running a business comes with its own set of risks and expenses that can quickly add up. One of those expenses? A point-of-sale (POS) system. An investment like this includes the purchase of the system, maintenance and/or repair costs, and other minor expenses like paper for receipts. Mobile credit card processors are less expensive than POS systems, easing some of a merchant’s operations costs.
4. Access to Consumer Data
Another benefit retailers oftentimes don’t think about is the consumer data they’ll have access to through mobile credit card processing. Thanks to this technology, merchants can track customer behaviors like how often they come into the store or restaurant and how much they tend to spend. This information can help merchants send relevant promotions to customers to increase sales and brand loyalty.
We’re Dedicated to Your Success as an EMS ISO Agent
As a leading provider in the payment processing & merchant services industry, Electronic Merchant Systems (EMS) supports prospective ISO agents and industry professionals. No matter what a merchant’s credit card processing needs are, we have the solutions and resources you need to successfully discuss mobile credit card processing with your merchant network.
Contact us today to learn more about our ISO Agent program.