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May 28, 2021

How to Build Strong Relationships as a Merchant Services Reseller

Cole Godsey

Written by:

Cole Godsey

How to Build Strong Relationships as a Merchant Services Reseller

Why is it Important to Build Strong Merchant Relationships?

Whether you’re acquiring new merchants or supporting existing ones, high-quality support is a proven way to make your business more successful. As a merchant level salesperson (MLS), you need to add value and provide tangible benefits in a way that differentiates you from your competition.

Now, there are plenty of ways to build lasting relationships with your merchants. It all comes down to the knowledge, value, and reliable service you provide. But, if you need a little help getting started, here are three effective ways to build long-term relationships with your merchants:

1. Support them at every stage.

If your agent program offers residual income for the lifetime of the merchant account, you need to develop and retain strong, long-term relationships. It's essential to your income!

Thoughtfully approach every stage, from introduction to conversion and eventual deployment. Don’t slack on your customer service efforts after you close a deal. Not only do you risk losing existing merchants but you also risk damaging your reputation. For instance, according to a study published by Zendesk, 95% of customers (i.e. merchants) share bad experiences with others.


2. Identify and understand your merchants' challenges.

What problem can you solve for a prospective or existing merchant? That’s the question you need to answer.

As a merchant services reseller, you need to know how you are equipped to help your prospects. You also need to monitor the continually shifting needs of your existing merchants. This way whether your merchant needs point of sale terminals or virtual terminals, mobile credit card processing solutions or gift cards, you can be prepared to make the best recommendation for their growing business. 


3. Choose a merchant-focused provider.

As a merchant services reseller, wouldn't it be great to partner with an agent program that provides 24/7/365 in-house client services? That way you could be assured that your merchants have somewhere to turn for help, even after you've gone to sleep. On the contrary, if you offer outstanding merchant support but your processing partner does not, your hard work can be negated in a single phone call.

At Electronic Merchant Systems (EMS), our customer care professionals provide prompt answers to merchant questions every hour of every day. If you truly want to make your merchants’ lives easier, you need to partner with an agent program that will support you in your mission.


Become an Electronic Merchant Systems Agent

Happy merchants will continue to do business with you. At EMS, we prioritize agent and merchant care; our 4.7-star rating on Google proves this commitment. If you want to leverage our supportive infrastructure, check out the EMS Agent Program. Start building strong merchant relationships with our support!

Learn More About our Agent Program

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