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September 07, 2018

Six Smart Ways Your Business Can Use Social Media

Cole Godsey

Written by:

Cole Godsey

Six Smart Ways Your Business Can Use Social Media

How Social Media Can Help Grow Your Business

Social media is the platform that connects us all.

Key Takeaway You Will Get From This Article

Social media can help your business by building brand awareness, encouraging customer reviews, providing customer support, offers the ability to answer frequently asked questions, showcases how your business is unique, and is an effective way to share specials and promotions.  

We interact with old friends, new co-workers, and share the latest date night restaurant we chose for dinner yesterday on our profiles. 

With the world at your fingertips, as a business owner, you should be using social media to increase business, build relationships with loyal customers, grow your brand (and brand awareness), and promote deals and offers through social media.

But how?

We offer six smart ways to utilize social media to help your business.

Let's take a look together.

1. Build brand awareness.

Simply having a presence on social media is a smart way to build brand awareness.

Regardless of what you sell, having an account on social media makes it easier for potential clients or customers to discover you.

Customers can check-in at your establishment and tag you in their pictures, plus, fellow businesses can feature you in their posts.

2. Encourage customer reviews.

Since online reviews can boost local search performance and strengthen your reputation, it’s beneficial to get more positive reviews for your business.

If you have a Facebook page, customers can leave a star rating and write an authored review.

You can also use sites like Twitter or Instagram to encourage customers to review you on Google.

The post can be as simple as, “Reviews from awesome customers like you help us out. Will you take 60 seconds to share your experience?”

3. Provide customer support.

Active social media accounts are also a great way to provide customer support.

Whether you’re answering a customer’s question in Facebook Messenger or responding to a recent tweet, social media provides a casual access point between your business and your clients or customers.

Just be sure to respond in a timely fashion.

According to one study, 65% of respondents expect a Twitter response within 60 minutes.

4. Answer frequently asked questions.

Social media also provides a way to proactively answer commonly asked questions.

For instance, in your Instagram bio, Twitter bio, or the About section of your Facebook page, outline your hours, brick-and-mortar address, and/or contact information.

5. Showcase how your business is unique.

As a photo-centric site, Instagram is a good platform for showing how your business is unique.

If you own a coffee shop, you may want to share pictures of your intricate latte art. If you own a tattoo parlor, you may want to share your favorite tattoos. Running and operating a humane society? You may profile a different adoptable dog or cat each week.

6. Announce specials and promotions.

Last, but not least, social media is an effective way to share specials and promotions.

You may want to post your happy hour prices, discounted furniture, or your newest t-shirt designs. 

This is also a great way to promote your mobile loyalty program or old school punch card.

Jumpstart Your Social Media Presence With EMS!

At EMS, we definitely understand that a social media presence works wonders to build your brand awareness, grow your customer base, and promote new products and services.

For our customers who are just starting out with a business, or need help improving their website, we offer Website Services.

Allow us to develop and grow your online presence with a responsive website that will attract old and new customers to your business.

Do you want to learn more about the web services we offer? Click here to get started!

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