Currently, I lead a talented team of social media strategists, web designers, content creators, and communication specialists that excel at digital marketing endeavors for our company and our SMB clients. I thoroughly enjoy leveraging B2C digital marketing strategies in an industry that has traditionally utilized B2B methods of acquiring new customers. My persistent sermon is "empower our sales force." I started in the payments industry as a software evangelist at ICVERIFY in the early 90s. Now I lead a schizophrenic existence: product developer, web & social strategist, speaker, trainer, content creator, number cruncher, Boy Scout leader, photographer, and Dad.