3 Tips for Restaurant Owners that Boost Sales and Loyalty
Thanks to the explosion of “foodie” culture, there’s never been more opportunity for entrepreneurs to get into the food service game. There’s also never been more competition. That’s why it’s so important to set your business up for success and avoid costly mistakes. In this post, we’ll share three super-simple, super-effective tips for restaurant owners that can help generate new, loyal customers whose business you can count on, over and over again. Let’s dig in!
1. Make Your Restaurant a Social Experience: Online and Off
Milk and cookies. Peanut butter and jelly. Grilled octopus with corn-apple salsa, chilies and herbed yogurt—coated in an almond, tomato, chili glaze. Some things just go better together. Same goes for dining and socialization. People love good food paired with good conversation. That’s why it’s important to configure your restaurant to facilitate the stories, jokes and ideas your diners will want to share with each other during mealtime.
On the other side of the table, it’s essential to facilitate conversation on your social media channels. One of the biggest mistakes you can make is to neglect your Facebook page. Or worse, to not to have one at all. If you’re too busy to manage your social media channels by yourself, find someone on your team who is passionate about connecting with customers online and who understands how to leverage paid social marketing to get new customers while retaining existing patrons.
2. Think Beyond Guest Check Average
You probably already know how important it is to keep tabs on your guest check average (GCA). But, that’s not the only stat you should be looking at. Your GCA is just that—an average. This number alone doesn’t provide the actionable insight you’ll need if you want to find new opportunities for increasing sales. Instead of focusing only on GCA, dig deeper. How many apps and entrees did you sell? What about desserts, bottles of wine or craft beers? Now, put this data into action. For example, if you notice that dessert sales are lower than you expected, ask your servers if they’re offering dessert to every customer, every time.
3. Delight Customers Throughout the Entire Dining Experience
Most restauranteurs know they need to offer a satisfying experience from the moment customers step into their establishments. What some restaurant owners overlook, however, are the brief moments just before a customer steps back out into the wild. We’re talking about the payment process. And these days, it goes way beyond your standard restaurant credit card processing systems.
Don’t get us wrong, reliable credit card processing for restaurants is just as integral to the customer experience as it’s always been. While it’s certainly not glamorous, nothing leaves more of a bitter taste in customers’ mouths when it doesn’t work as expected. But what if the payment process could be more than “expected?” What if it could actually bring a little bit of extra value to the customer experience?
For example, the lunch crowd is notoriously strapped for time—especially when the meal is over and diners are trying to make a quick exit. Even if you’ve done everything right up until this point, each additional second can feel like an eternity to time-strapped customers waiting for their checks. So, why not let them pay for their meals using a tablet, right there at the table? Not only will they appreciate the time savings, they’ll also leave your restaurant on one final high note.
Go Beyond Restaurant Credit Card Processing with Electronic Merchant Services
At Electronic Merchant Systems, we offer credit card processing for restaurants and a variety of innovative solutions for driving revenue and increasing customer loyalty. Learn more about how we can help your restaurant, or contact us today to speak with a friendly representative.