Especially in the Country Music Capital of the World, it can be a challenge to get your small business noticed. Nashville draws millions of tourists each year, but these country music and hot chicken enthusiasts may not be seeking the products and services you offer. At least, not until they see how you can help them.
What can you do to get your business noticed by the people passing by? How do you make your business sing louder than the other businesses on the street?
In this post, we’ll highlight some helpful marketing tips to make your Nashville small business stand out from the competition.
Invest in the Best Signage
If you’re operating a storefront, you’ll want to invest in some high-quality signage with a slogan or call to action that attracts attention. An effective and creative sign is what draws people in to your store when they’re out for their shopping stroll. If you haven’t yet opened your store to the public, don’t underestimate the power of the ‘grand opening’ sign. Typically, when a customer sees this type of sign, they’ll wander into your store looking for a sale. Be prepared to make a great first impression!
Use Promotional Flyers Wisely
Although considered a “traditional” marketing tactic, promotional flyers can still be effective when designed creatively. In other words, don’t print simple black and white flyers on normal, boring paper. If you’re going to spend the money on paper and ink, create something unique on a higher quality stock. To make sure you don’t go overboard with flyers and blow up your budget, be a bit more selective with where you post them and who you give them to. For example, putting high-quality flyers on cars may end up being a waste, while posting them at another local business could be a win.
Attract Customers with Discounts or Rewards
The promise of a discount is always an effective way to entice customers to check out your small business. To encourage foot traffic, consider creating a sign outside advertising a discount or pass out coupons to customers who take an interest in your front window display. You can also use a loyalty program to encourage customers to return frequently. Nobody can pass up a great perk!
If you’re thinking a loyalty program is the way to go, contact us! Our creative team specializes in designing unique gift and loyalty cards to catch your customer’s eye.
Utilize Social Media Tools
Social media is more than just a way to keep in contact with old friends. It’s also a great tool that can help you directly engage your customers. Create a company page on Facebook Business and you’ll be able to generate ads, pull analytics reports, make announcements, share product photos, and most importantly – connect with customers.
Develop Partnerships and Cross-Promote
Especially if you’ve recently opened your doors, it’s a good idea to form partnerships with other local businesses. Find business owners who are excited about what you’re offering the community and ask them if you can promote your business within theirs. This will be most effective if you find a business that targets the same or similar demographics as you. For example, if you own a high-end clothing boutique, consider finding a nearby salon or spa to partner with.
There are so many different tactics, tips, and tricks to consider when marketing your Nashville small business. We’ve only just scratched the surface here, but HubSpot is a great resource for more marketing ideas. Click here to visit their blog! You can also check out our most recent blog series, “How to Build Your Retail Store from the Ground Up” which offers additional resources and ideas for promoting small business success.