How to Make Your Nashville Restaurant Stand Out
Congratulations on owning a restaurant in Nashville, one of the most unique and diverse food capitals in the country! While owning your own restaurant is really rewarding, it’s not a surprise that the restaurant industry itself can be very competitive. And in as thriving of a place as Nashville, product differentiation is a must.
With so many diner options to choose from in Nashville, you might be asking yourself how to market your restaurant to get a competitive edge. We will leave you in charge of the food, but we’re going to give you some unique restaurant promotion ideas you can use to attract and retain a larger customer base.
The restaurant scene in Nashville is constantly evolving. With new establishments popping up every month, it can be hard to have your voice heard in a saturated marketplace. How to market your restaurant effectively comes down to how to engage potential customers in unique and memorable ways. Here are three unique restaurant promotion ideas to use for your Nashville business.
Food Blogger and Influencer Outreach
You could have the best food in all of Nashville, but if people aren’t hearing about it, it’s bound to hurt your business. One unique restaurant promotion idea is to leverage food bloggers to create reviews and buzz about your business. Nashville has no shortage of food bloggers who love to experience the cuisine the city has to offer.
First, do a little research to find food bloggers in the Nashville area that have interest in the type of food you’re offering. Once you find some, invite them to your restaurant and entice them with a free meal, dessert, or appetizer. Be sure to ask them if they would like to objectively review your restaurant and share their experience online.
Product differentiation in the restaurant industry can be as simple as having the right endorsements from influential people in Nashville. Since there are plenty of Nashville food bloggers that have large followings, one review can have a large impact on your business. If you’re asking yourself how to market your restaurant, finding food influencers in Nashville is a great place to start.
Social Media Contests
From Yelp to Instagram, so much of the restaurant promotion scene involves social media, but simply posting sometimes isn’t enough. Nashville is a vibrant cultural city where people value the experience. This unique restaurant promotions idea takes that inspiration and turns it into social media contests. Contests are a great way to keep your customer base engaged with your restaurant when they aren’t there.
Getting started is easy. We recommend using Instagram, given the importance of photos when it comes to the food industry. Think about how you want to engage your audience. For example, if you want people to be more engaged with your food, create a photo contest where your followers compete to take the best picture of your food.
This unique restaurant promotion idea requires you to offer some kind of incentive for participation. Maybe the winner gets a gift card and a special shout out from your Nashville business.
An extra benefit of social media contests is that you’ll get tons of great content that can help fuel any other unique restaurant promotions ideas you come up with on your own. For example, you could use the customer photos from your contest and update your menu. Crediting the images on your menu to real customers creates a deeper level of engagement that other restaurants in Nashville might not have.
High Quality Photography
It’s often said that people eat with their eyes first, so doesn’t it make sense to share high quality photos of your food? Similar to when you see a stunning photo of the Music City Center Grand Ballroom, a photo helps people envision an experience.
Using product differentiation in the restaurant industry can include creative representation of your food through stunning photography.
We recommend posting these photos on a regular schedule to take full advantage of this unique promotions idea. And the best part? You don’t have to use a professional photographer to capture the character of your food.
Here are a few quick tips to follow:
- Use natural lighting
- Try strong color contrast
- Incorporate a background
- Have only one point of focus (your food!)
- Take photos of different dishes
How can you market your restaurant even more with this strategy? When you post your photos on social media, include relevant hashtags. Hashtags increase your reach and business growth leading to a more effective social media presence.
Electronic Merchant Systems Can Help Your Nashville Restaurant
If you’re looking to give your Nashville restaurant, an extra edge, Electronic Merchant Systems can maximize your potential with all-in-one point of sale systems. Learn More about our cost-effective POS solutions for your business today.