5 Tips To For Making A Mobile-Friendly Website For Your Business
Have you ever visited a website on your phone, only to realize you can’t see half of the screen?
It’s a frustrating experience: To view the whole website, you have to zoom in and scroll over just to read a full sentence.
This is what happens when a website is not mobile-friendly.
A lack of mobile optimization costs businesses money.
In fact, one source reports that 57% of users say they won’t recommend a business with a poorly designed mobile site.
How can you avoid losing business?
Why Your Small Business Website Should Be Mobile-Friendly
In addition to meeting the needs of your users, mobile-optimization plays a role in Google ranking.
When a user performs a Google Search, they are directed toward high quality sources optimized for the device they are searching on.
You can use Google’s Mobile-Friendly Test to assess how easily a visitor can use your page on a mobile device.
If it’s not mobile-friendly, below are five changes to make to your website.
1. Use a responsive design
Whether you build your own site or outsource to a developer, your website should be responsive.
A responsive design ensures that your website is easy to view on different devices—from a computer to a tablet to a phone.
2. Focus on font and button size
Avoid forcing your users to squint or zoom in to read your site.
Your font should be at least 14px. When it comes to buttons, the bigger the better.
Make your site legible and enjoyable to use.
3. Eliminate pop-ups
While you want to generate leads, a single pop-up can overtake an entire screen.
If your mobile site is overloaded with pop-ups, your users will quickly become frustrated and leave.
Having a high bounce rate will decrease your ranking and sales.
4. Break up long paragraphs
A lengthy paragraph on a desktop looks normal.
A lengthy paragraph on a phone looks like a dense novel.
Make sure to include a lot of white space in your pages (like this blog, for example!) so that on a mobile screen, there won't be big blocks of texts!
5. Consider your images
A complex or text-based image may be legible on a desktop, but hard to read on a phone.
Choose simple images and double-check that your website can automatically resize your images based on screen size.
Plus, images help to break up all the text on your webpages, and provide some insight to what your company and products look like!
The Bottom Line?
Your website needs to be mobile-friendly.
Make sure it meets the needs of your mobile-users: a responsive design, appropriate font sizes, no pop-ups, minimal text, and optimized images.
Your future customers will thank you.
Contact EMS For A Responsive and Mobile-Friendly Website For Your Business
At EMS, we offer web services to help small business owners develop or improve their website.
With every package, we guarantee that your website will be responsive and mobile-friendly.
What a deal!
Ready to start developing your smartphone-tailored business website?