If you’re an entrepreneur, chances are you’ve thought about getting a website. If you haven’t, well, that’s probably why you’re here. Thankfully it’s not too late. Just know that whether or not your business is selling things online, you need a website. It is imperative. Crucial. Essential. It is a life-sustaining force for any business, no matter the size, services or methods of marketing. Here is why:

A website is an extension of your business card. Let’s say your business does not sell things online. If you think this makes a website for your business unnecessary, think again. A landing page for your business is not only going to offer information about your business to customers, but it will allow customers to find you. If you’re not online, chances are you’re missing out on a huge market of customers who use online and mobile search. A website is a wealth of both customer retention and new leads.

If you sell goods or services, a website can be an online extension of your store. It should go without saying that any retailer or distributor, no matter the size, should have a website. This provides customers with access to your inventory/services and a means to purchase them. It allows for operation almost exclusively online. While a brick and mortar location is always a plus, a means to sell/distribute online extends your reach as a business and allows you to dip into markets beyond your immediate geographic position.

A website is a hub for entire online presence. All of your social media accounts, blogs, reviews, and much more are going to be accessible from your website. It’s a way to organize and consolidate your marketing strategy as well as streamline your business. Your website will allow for a universal brand spread across several platforms, not only making your business look more professional, but making it more accessible due to it falling under a wider range of online and mobile searches. Essentially, your website is going to give you both the exposure you need and the tools to efficiently grow your business.

All in all, if you made it this far and still don’t have a website, please visit Designs by EMS for more information. They are providing life-saving websites to countless small business across the country. Don’t become another statistic, heed this advice and get your business online as soon as possible.

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Electronic Merchant Systems is a registered ISO/MSP for BMO Harris Bank, NA, Schaumburg, Illinois, Esquire Bank, Jericho, NY, Merrick Bank, South Jordan, UT, and Chesapeake Bank, Kilmarnock, VA.