You’re a small business owner. You have the drive, passion and work ethic to build something unique from the ground up. Chances are, you have already succeeded in establishing a business. So how can you apply that same passion to grow your creation?

The answer is simple: You need a website.

A website provides a link between your small business and customers. Whether it’s keeping customers engaged or attracting new leads, a website provides a personalized look into your business. On the surface, a website provides customers with a glimpse of what to expect from an experience with your business. It’s a window into the heart and soul of your creation, everything from your aesthetic to your beliefs as a business, and it’s available 24/7 to give customers insight while you’re busy running your business.

So what are you missing out on by not having a website? Well, for starters, no one who searches online for your service is going to be able to find your business. You could be missing out on an entire market simply because the customers do not know your business exists. Second, the business with a website is going to appear more reputable than one that only exists in the yellow pages or on social media. In the past, word of mouth sufficed. In today’s world, a website is what grounds your business in reality. It’s also a platform to advertise your services and create offers to retain customers and engage new audiences.

All in all, a small business in today’s world is going to struggle to compete in any market without a presence online. It’s difficult to get the most out of your market without a means to advertise your services. By providing a window into your unique business, its aesthetic and attitudes, a website can take your business to the next level and help you compete in any business environment.

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Electronic Merchant Systems is a registered ISO/MSP for BMO Harris Bank, NA, Schaumburg, Illinois, Esquire Bank, Jericho, NY, Merrick Bank, South Jordan, UT, and Chesapeake Bank, Kilmarnock, VA.