News Archive


Why You Should Adopt Mobile Pay

Ah, the exchange of goods and services. It’s arguably one of the world’s oldest pastimes, and boy, it sure has changed. With the advancements in payment processing technologies, you no longer need to prime your best chicken for trade. In fact, to make payments, all you need to do is pull out your phone. Well, put down the chicken first, my friend, and let’s talk about how adopting Apple and Android Pay can change the way you do business as both a business owner and a consumer.

Are these applications safe?

The first concern I always hear with mobile payment applications is that of security. People are right to worry that their transactions could be jeopardized, or even worse, that their card information or bank accounts can be accessed. Let me clear that up right now. Your card and/or banking information is not what actually appears on the phone. The applications create a virtual card, one that relies on a relationship between Apple/Android and banks to process payments. So in reality, vendors receive less information from their customers than ever before. There is no entering a PIN, no typing a zip code and no sharing of card information.

So what’s the benefit?

On top of some added security and privacy, Apple and Android Pay offer customer convenience. The object our lives revolve around, the smartphone, is with us wherever we go no matter what we are doing. The ability to simply hover your phone over a machine and never have to dig for a wallet or sign a receipt is a mark of simplicity and modernity. At first glance, it feels like a novelty, but consumer reports suggest that as more vendors begin accepting Apple and Android Pay, it has the potential to become the norm. More and more customers are reaching for their phones at the register, so adoption of these services is imperative. Early adoption can help your business stay ahead of the curve and create a consistent experience at the point of sale.

The Shop Small® for 2X Rewards offer from American Express

Seven years ago American Express had the vision to proclaim the Saturday after Thanksgiving as Small Business Saturday with the goal of driving holiday shoppers to small, local merchants. Through much hard work and promotion by American Express, the phrase now has the shopper mindshare equivalent to that of Black Friday & Cyber Monday. In 2016 American Express is expanding this concept to a season-long offering to benefit both local retailers and their customers.

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Democratization of Technology Benefits Local Retailers

The Democratization of Technology refers to the process by which access to technology rapidly continues to become more accessible to more people. Thanks to the mobile revolution, never has this democratization happened at a faster pace and is resulting is a huge boon to the local retailer.

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Hyperlocal Marketing Series #5: Loyalty Programs

The way your customers earn rewards is changing. . .

We’ve all been stuck behind that customer in line at the grocery store. You know, the one rifling through her purse, then her coat, and finally her keychain to produce her rewards card. We all have them. We all go through the same stages of panic as we realize— often too late — that we will need to present them at the register in order to reap the rewards. Well, those days are over. Just as the way we swipe credit cards has changed, the way businesses offer rewards has changed, and mobile loyalty programs are the new king.

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Hyperlocal Marketing Series #4: Social Media

Attracting local customers through social media

In recent years, social media has entered the zeitgeist of marketing. It has become imperative to have an online presence as a means of exposing customers to valuable information about businesses. Social media can be a way to inform, comment, advertise and promote. The best part? It’s free to start. A social media presence can fit into any marketing budget, and with steady monitoring, can become a personality-rich extension of your business online.
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Hyperlocal Comes of Age for the Small Business Retailer

Written By Merrell Sheehan

Hyperlocal marketing has been with us for decades in multiple forms: yellow pages, billboards, direct mail, newspapers, and numerous other mediums. Today, consumer mobile adoption has created the “perfect storm” for Main Street small business success. In this age of the Internet, GPS and QR codes, small business CEOs can easily leverage some sophisticated digital marketing tools to reach local audiences, build awareness neighborhood by neighborhood, and make the most of a limited marketing budget. (more…)

Hyperlocal Marketing Series #3: A Responsive Website

What the rise of mobile search means for your business

Very quickly, let’s recap the two statistics presented in the overview of hyperlocal marketing in the first article of this series, because they provide a foundation for understanding what emphasis on the marketing strategy can do:

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Hyperlocal Marketing Series #2: Local Directories

The importance of online business listings

Let’s face it, in your quest to find some nearby Chinese takeout you’re not reaching for the yellow pages. You’re going to search online. In today’s world, coming up in online search results grounds your business in the reality of your customers. It’s how your company can be right in front of your customers at any given time. And without overwhelming name recognition, a strong presence on local directories is your ticket to the local market.

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Hyperlocal Marketing Series #1: How to Connect With Your Best Customers

What is Hyperlocal Marketing?

Simply put, hyperlocal marketing is marketing oriented to a defined geographic area—usually a local region, town, community, etc. The idea is to attract local customers and turn them into repeat customers. Hyperlocal marketing has been a part of business since the inception of business itself. While it initially existed as yellow pages, newspapers and direct mail, the term has taken on new meaning in the digital era. Basically, the popularity of search engines coupled with the ubiquity of mobile phones has shifted the marketing landscape to give the power of hyperlocal marketing back to small businesses. Understanding how this digital landscape works will help you connect with and retain your customers.

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A Foursquare Check-In Addict’s Story of Recovery

My story begins on January 5, 2010 when I tapped my first Foursquare check-in at a Skyline Chili and ends today … 60 days since my 5,000th (and last) check-in on Foursquare. Since that last check-in, I’ve had daily urges to whip out my iPhone and tap that Foursquare icon. I know I should move the icon from its coveted position on my home screen and maybe even bury the icon in my “elephant graveyard” folder labeled “Infrequent.” But alas, one day at a time.

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Facebook Advertising Guide For Small Business Owners

We have recently released a Facebook Advertising Guide for Small Business Owners to help our merchants expand their digital reach on a minimal spend. In this guide, you will learn how to build a Facebook Advertising Campaign that converts through detailed, step-by-step instructions that take you from ad creation, to customizing an audience. We also offer expert tips for successfully managing a campaign once it is launched. (more…)

Updating your business for EMV and NFC is now a necessary step

As a result of security concerns and point of sale data breaches at companies like Home Depot and Target, U.S. credit and debit card companies are releasing EMV cards that are much more secure than traditional magnetic stripe cards. Card companies have pushed businesses to update their card processing equipment to accommodate the new EMV cards that are being released, and businesses are now liable if they don’t.  (more…)


All Articles

  • EMS Achieves Glassdoor’s OpenCompany Status
  • Why You Should Adopt Mobile Pay
  • EMS Race Team Secures Season Championship at the Finali Mondiali in Daytona
  • The Shop Small® for 2X Rewards offer from American Express
  • The 2016 Finali Mondali at Daytona International Speedway is up next for EMS Race Team
  • EMV Chip Cards – Arе you ready fоr thе change?
  • EMS Race Team Earns Pair of Podiums at Homestead-Miami Speedway with Finali Mondali up Next
  • Electronic Merchant Systems Joins in the Fight Against Cancer
  • Ferrari Challenge at Homestead-Miami Speedway up next for EMS Race Team as 2016 campaign nears conclusion
  • Democratization of Technology Benefits Local Retailers
  • Hyperlocal Marketing Series #5: Loyalty Programs
  • Podium Finish in Fuji for EMS as Trophy Travels Back to States
  • Hyperlocal Marketing Series #4: Social Media
  • Fuji Speedway in Japan is the Next Challenge for EMS Race Team
  • Hyperlocal Comes of Age for the Small Business Retailer
  • EMS Race Team Battles For Series Lead at Lime Rock Park
  • The Freedom of Selling Merchant Processing Solutions
  • The Lime Rock Park Ferrari Challenge Up Next for EMS Race Team
  • EMS Race Team Raises Awareness for PETA Cruelty Free and Cornerstone of Hope in Singapore During F1 Weekend
  • Electronic Merchant Systems Joins the Cleveland Indians Charities Community Partners Program
  • EMS Race Team Travels to Singapore for Asia Pacific Ferrari Challenge at Marina Bay
  • Thanks to the Cleveland Indians for welcoming Electronic Merchant Systems to Progressive Field!
  • EMS Race Team Earns Podium Finish at Sochi Autodrom in Sochi, Russia
  • Next Stop for EMS Race Team is the Ferrari Racing Days at Sochi Autodrom in Russia
  • Momentum Keeps Moving Forward in Montreal for EMS Race Team
  • EMS Presents International Optimist Regatta
  • Riding Momentum of Back-To-Back Victories EMS Race Team Returns to Marquee Event in Montreal
  • EMS Race Team Earns Two Victories at Circuit of the Americas Ferrari Challenge
  • EMS Race Team Returns to Austin for the Ferrari Challenge at Circuit of the Americas
  • Recapping EMS Race Team’s Ferrari Challenge Weekend at Sonoma

  • EMS Race Team Hopes To Build on Suzuka Circuit Success at Sonoma Ferrari Challenge
  • Hyperlocal Marketing Series #3: A Responsive Website
  • Five Tips for Choosing the Best Merchant Services Agent Program
  • Hyperlocal Marketing Series #2: Local Directories
  • Electronic Merchant Systems at Transact 16
  • EMS Race Team Earns Two 1st Place Finishes at the Suzuka Circuit in Japan


  • Hyperlocal Marketing Series #1: How to Connect With Your Best Customers
  • A Foursquare Check-In Addict’s Story of Recovery
  • Next Stop For EMS Race Team is the World Famous Suzuka Circuit in Japan
  • EMS Race Team Earns Podium Finish at Daytona International Speedway to Begin 2016 Ferrari Challenge Season
  • Choosing the Right Time for a Working Capital Advance for Your Business
  • Facebook Advertising Guide For Small Business Owners
  • Kicking off the holidays with an amazing event at the Cleveland Museum of Art
  • Updating your business for EMV and NFC is now a necessary step
  • Even with an active Facebook page you still need an updated website for your small business
  • How Adding a Web Commerce Store to Your Small Business Website Will Increase Online Exposure
  • The Importance of Loyalty and Gift Card App Programs For Your Small Business
  • Using Facebook’s Ad Platform to Promote Your Business
  • 5 Keys to Building an Effective Small Business Website
  • End of Landscaping Season Advice
  • Six Ways To Increase Visibility For Your Restaurant Or Bar
  • Electronic Merchant Systems Celebrates 10 Years of PCI Compliance
  • Four Ways To Grow Your Nonprofit Organization Through Social Media
  • Electronic Merchant Systems Partners with Womply to Offer EMS Insights
  • 3 Tips For Increasing Sales At Your Retail Store